How Might We

Letter H

Design thinking reframing questions that turn insights into actionable design opportunities.

Updated:

Working definition

How Might We (HMW) reframes an insight as an open question that invites ideation without locking into one solution.

Example

  • Insight: Users drop off at the address step.
  • HMW: How might we make completing the address feel fast and trustworthy?

When it helps

After synthesizing research and before ideation. It prevents jumping straight to screens without agreeing on the designable problem.