Find gluten-free food and connect.

The app makes it easier to find certified gluten-free places, explore recipes, and connect with other users.

What is
celiac?

Diagram of the digestive system comparing healthy small intestine villi with those damaged by celiac disease

Celiac is a health condition of intolerance to gluten, a protein present in the majority of our current diet.

in numbers

Facts & figures

Total celiacs

~80M

Estimated worldwide (around 1% of the global population)

Celiacs in Argentina

2.2M

Estimated people living with celiac disease in Argentina

Puede afectar en todas las etapas de la vida, desde la infancia hasta vejez.

x3

Es 3 veces más frecuente en mujeres que en hombres.

Diagram showing celiac disease affects all life stages

Talking with celiacs

We interviewed celiacs to understand their experiences and challenges when going out to eat.

Celiacos entrevistados

Insight 1

Social Abandonment

Not being taken into care or feeling social abandonment are common celiac feelings.

Insight 1

People with celiac disease are often afraid to go out to eat because they don't know if the food is safe.

Insight 1

People with celiac disease are often afraid to go out to eat because they don't know if the food is safe.

Talking with celiacs

The Solution

Celisana mobile app interface with search results

Encontrar lugares cerca,
desde donde estés

  • Enfocado en mostrar resultados basados en distancia

  • Validados mediante peer-to-peer reviews de celiacos.

Celisana mobile app interface with search results

Celiacos comparten
lugares, recetas y más.

  • Carga de lugares nuevos en el mapa.

  • Creación de recetas y noticias sobre celiaquía.

The Design Process

The Team at Celisana

The Celisana platform was primarily developed with Andres Haehnel as DEV and me from UX design. We collaborated on social media communication with digital marketing experts.

Team members

Julian

UX

Julian

DEV

Andres

CM

Daiana

CM

Carla

Skills and Techs

Celisana was a project we started from scratch that took us several months of work. We began by prototyping ideas and talking with people with celiac disease, trying to explore their unmet needs and discovering a significant gap in information accessibility for the celiac community.

UX Personas
Journey Mapping
How May We
Information Architecture
Adaptive Design
Wireflows
User Research Findings
User Testing

Key Contributions

My main contributions as Product Designer focused on accessibility and user experience:

Diseño de Producto

Desde mi experiencia en diseño de producto y metodologias de UX, contribui con diferentes habilidades que ayudaron a enfocar el trabajo de desarrollo de producto digital desde una mirada de diseño centrado en personas.

Diseño de Interfaz

Otros aportes centrales fueron el diseño de interfaz y la creación de un sistema visual consistente, asegurando accesibilidad, legibilidad y confianza en ambas plataformas móvil y web.