Senior Product Designer
& UX Lead
I design complex digital products and help teams turn hard-to-understand systems into clear, scalable experiences.
Design for anair commercial ecosystem
Pasajeros, agentes, operaciones y tecnología conviven en un sistema de productos y experiencias conectadas.
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Usuarios
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Passengers
Search, book, travel
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Agents
Assist and resolve
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Operators
Plan and execute
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Tecnologías
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Airport
At the airport
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Mobile
On the phone
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Desktop
On the computer
I design to makecomplex systems understandable.
I work across product, UX, and technology to turn complex systems into simpler, more understandable, usable, and growing products.
- Product Design
Convert complexity.
- UX Leadership
Facilitate a common vision.
- Research
Evidence to understand.
- Design Systems
Systems to scale.
The challenge of eating out.
An everyday decision turns into an investigation.
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I want to eat out
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Search for places
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Does it have gluten-free options?
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Will it be safe?
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Read reviews
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Ask about cross-contamination
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Only then decide
Product work is also teamwork.
Some recommendations from people I shared that process with.
Translated from the original recommendation in Spanish.
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From creating a simple button to thinking through and creating the most complex user flows.
Lucila Gallo Senior Product Manager -
A rare mix of sensitivity to the user and empathetic people management.
Walter Martinez Senior Product Designer -
A solid user-centered design vision, and a real ability to understand problems and create solutions.
Bruno Traversaro UX Designer -
His broad product vision, combined with a deep understanding of development, brought an integral perspective.
Florencia Reche UX Designer · Mercado Libre -
He never stops thinking about the person who will use his interfaces, or about the people he works with.
Lucila Gallo Senior Product Manager -
He knows how to give each person room to grow, and he does it with respect and trust.
Belén Museri Senior UX/UI Designer -
A close leader, always open to dialogue and willing to listen.
Florencia Reche UX Designer · Mercado Libre -
A natural mentor who knows how to draw the best out of each person for the benefit of the business.
Walter Martinez Senior Product Designer
Designing product is also deciding what is worth building.
Technology keeps making the how more accessible. My work with teams is to bring clarity to the what and the why: understand people, challenge assumptions, and reduce uncertainty before an idea becomes a product.