Alan Dix
HCI researcher and author on creativity, convergent thinking, and human-centred design. A key reference for analysis and ideation in UX.
- HCI
- Creativity
- Human-computer interaction
3 authors
Daniel Kahneman
Psychologist and economist, Nobel laureate. His work on two systems of thinking helps explain intuition, biases, and decision-making in product design.
- Behavioral economics
- Cognitive biases
- Decision-making
Don Norman
Cognitive designer and author of *The Design of Everyday Things*. Pioneer of user-centred design and usability as a discipline.
- UX
- Usability
- Human-centred design