Context — Democratizing Survey Creation
Online survey creation was traditionally a complex process requiring technical knowledge. Existing tools were either too basic for complex cases or too complicated for occasional users.
Suonper was born to democratize survey creation, allowing anyone to create professional questionnaires without technical knowledge, while maintaining flexibility for advanced use cases.
My role focused on designing an experience that was intuitive for beginners but powerful for advanced users.
I need to create complex surveys but don't have time to learn complicated tools.
— Market researcher
The Problem — Complexity vs Simplicity
Users faced a dichotomy: simple tools that didn't cover their needs or complex platforms that required weeks of learning.
Research & Discovery
We interviewed surveyors, researchers, data analysts, and occasional users to understand their needs and frustrations.
Users Interviewed
35 participants
Survey Types Analyzed
20+ formats
Use Cases Identified
25+ scenarios
Key Findings
Insights that shaped the platform
Need for Flexibility
Users needed to create everything from simple surveys to complex questionnaires with conditional logic.
Importance of Speed
Users valued being able to create surveys quickly without sacrificing quality.
Contextual Help
Users wanted help when they needed it, but without interfering with their workflow.
Solution Strategy
The solution focused on creating a modular visual editor with contextual help and guided flows that adapted to the user's experience level.
Design Solution
Key features and creation experience
Modular Visual Editor
Drag and drop system that allows building surveys naturally and intuitively.
Guided Flows
Step-by-step process that guides novice users without limiting advanced users.
Contextual Help
Help system that appears when it detects the user needs assistance.
Real-time Preview
Instant visualization of how the survey will look for participants.
Results & Impact
The Suonper platform significantly transformed the survey creation experience:
Creation Time
70% reduction
User Satisfaction
90% positive
Surveys Created
5000+ monthly
-
Modularity allows scaling complexity without sacrificing initial simplicity.
-
Contextual help is more effective than extensive tutorials.
-
Guided flows must be optional for advanced users.