Strategy, business, and innovation
Hooked: How to Build Habit-Forming Products
256 pages · 21 × 14 cm
Product habit loops: useful to understand, not to manipulate.
Why I read it
I read it looking for a clearer frame to decide with less noise.
What I took away
What stuck was looking at the whole system before pushing a screen.
Key ideas
- Context shapes behavior
- Fewer options, better decisions
- Iterate with evidence
Applied to my work
I use it when framing product hypotheses and prioritizing real friction.
Notes
Placeholder notes — replace with the real library later.