Web Design

The Process

We had already worked on the previous redesign of the website when I joined KIU. It was one of the tasks I took on along with technology, and it meant a significant advancement in the company's brand at the time.

Rebranding and new website

We had another opportunity to redesign the institutional website, which was entirely in the hands of the KIU UX team. Therefore, we had to quickly assume the responsibility of translating everything we had advanced during the brand process to the website.

With the new website design, we had information to make decisions prior to the content, so we segmented the visitors based on data we had from analytics that pointed to a high recurrence of users (travel agencies) that daily used functionalities of the platform that required their web management.

With the new website design, we had information to make decisions prior to the content, so we segmented the visitors based on data we had from analytics that pointed to a high recurrence of users (travel agencies) that daily used functionalities of the platform that required their web management.

Como no contabamos con muchos recursos (tiempos y manos) nos enfocamos en 2 usuarios, agencias recurrentes y decisores que ingresan por primer vez a conocer la marca y los sistemas de KIU.

una vez que logramos acuerdos clave sobre como ibamos a medir el sitio empezas a tomar decisiones sobre el prototipo y la posible nueva identidad del sitio con mayor seguridad.

Empezamos con ejercicios simples de moodboard para pasar una vez definir un tono llevar ese estilo a prototipos rapidos para empezar a pensar en como dar formato y estilo al contenido segun los flujos que habias planteado.

After several iterations with the marketing team we arrived to a first proposal to our Operational and Directors Board.

Several changes where made, mainly in being consistent with previous format (for example how we present products or the content about ourselves). These decision helped moving faster to the objective of launching a new web on deadline, but we couldnt use the web as an excuse to upgrade strategies in how we approach our products and how we show them. One of the key takeaways still is the importance of agreetments and expectations, we have to deal with few obstacles to deliver, and it was mainly a focus of comunication and expectations, more in a change of a new identity, something that founders can take very personal.